Business

Basic Principles of Accounting
An introduction to transactions analysis and the preparation of financial statements, with particular emphasis on external reporting. The course is divided into two parts: the preparation of financial statements; and the analysis of corporate operations, based on financial accounting statements. Purchase College undergraduates cannot take this course for liberal arts credit.
CBU1070.20 / 4 credits
Catherine Lau (updated 5/19/08)
Mon. & Wed., 6:30–10:05 p.m.
Session II: June 9–July 23
Humanities Bldg., Rm. 1077 (room updated 02/25/08)

Fundamentals of Marketing
Marketing covers all the activities needed to move products and services from producer to consumer. This course offers a hands-on approach to the development of marketing plans, from initial idea to final sale. Topics include: target market analysis; product creation and evaluation; distribution channels; personal salesmanship and sales management; pricing and promotional strategy (including advertising, sales promotion, publicity, and public relations). Market research is used, and environmental and other uncontrollable factors, including current events, are explored.
CBU2400.60 (Intensive) / 4 credits
Linda Solomon
Mon.–Fri., 9:00 a.m.–12:35 p.m.
Session I: May 19–June 6
Humanities Bldg., Rm. 1073

Liberal Arts and Sciences Courses
Performing and Visual Arts Courses
College Credit Courses Overview

Posted Feb. 20, 2008