Arts Management | Academic Requirements | Courses | Faculty

The Arts Management Program: Courses

Basic Principles of Accounting
CBU 1070 / 4 credits / Spring
An introduction to transactions analysis and the preparation of financial statements, with particular emphasis on external reporting. The course is divided into two parts: the preparation of financial statements; and the analysis of corporate operations, based on financial accounting statements.

Introduction to Arts Management
AMG 1100 / 4 credits / Fall
This introductory survey provides an overview of arts management, preparing students for upper-level courses in the arts management program. Topics include arts leadership and management philosophy, organizational structure, accounting practices, strategic planning and programming, marketing and public relations, fundraising and development, sponsorship, volunteerism, grants, and arts and entertainment law. Special attention is given to the application of management principles and skills in the visual and performing arts.

AMG crosslisting added Spring 2009 (9/22/08):
Arts and Entertainment in Economics
AMG 2085 Refer to ECO 2085 in Economics Courses (School of Natural and Social Sciences) for description.

Fundamentals of Marketing
CBU 2400 / 4 credits / Fall
Marketing covers all the activities needed to move products and services from producer to consumer. This course offers a hands-on approach to the development of marketing plans, from initial idea to final sale. Topics include target market analysis, product creation and evaluation, distribution channels, personal salesmanship and sales management, and pricing and promotional strategy (including advertising, sales promotion, publicity, and public relations). Market research is used, and environmental and other uncontrollable factors, including current events, are explored.

Principles of Business Management
CBU 2485 / 4 credits / Fall
An introduction to the principles of business management. Topics include the functions of business, including production, marketing, financing, personnel, and accounting; the various forms of business organizations; and management principles in relation to planning, staffing, organizing, directing, controlling, and decision making. Formerly CBU 2480.

Fundraising and Development in the Arts
AMG 3100 / 4 credits / Fall
An exploration of funding for the arts, including fundraising research, grant writing, fundraising campaigns, sponsorship, donor development and bequests, and fund management and reporting requirements. The history and philosophy of support for the arts is explored via case studies. Students apply the concepts and techniques by developing models and plans specific to local arts organizations.
Prerequisite: AMG 1100 or permission of instructor

Arts and Entertainment Law
AMG 3170 / 4 credits / Spring
An introduction to fundamental legal and business concepts that affect artists and arts managers. Students analyze various artist agreements and conduct mock negotiations. Emphasis is placed on copyright protection and infringement; First Amendment protections for symbolic and literal speech and the limits to those protections; the basics of contract law and statutory protection for artists; and the terms and nature of business relationships. Formerly AMG 3060.

Marketing the Arts
AMG 3520 / 4 credits / Fall
Audience development and marketing topics include targeting a potential audience; developing mailing campaigns; designing, writing, implementing, and distributing promotional materials; and public image enhancement through community relations and press coverage. Fundraising topics include cultivating private donors, planning and implementing fundraising campaigns with strategies for promotion, writing successful grant proposals, and enacting special events.

Arts Management Internship
AMG 3980 / 4 credits / Every semester
Provides students with practical arts-management experience in an area related to their interests through direct work with either an on- or off-campus arts-presenting entity (e.g., museums, galleries, arts organizations, concert halls, or theatres).

Senior Project in Arts Management
AMG 4990 / 4 credits (per semester) / Every semester
A year-long capstone project, required in the senior year (two semesters, 8 credits total).

Updated Sept. 22, 2008